Our Vision

To be recognized and respected as the primary support organization for Ecotourism in Ontario, providing leading edge operational expertise, education and promotional support to both ecotourism professionals and travellers in Ontario.

Our Mission

To provide support and promotion for the sustainable use of our natural and cultural tourism resources through education and responsible marketing of ecotourism in Ontario.

Our Goals

• Involve all stakeholders from a wide range of sectors including tourism, conservation, environmental advocacy, sustainable product and service suppliers, government and non-governmental associations, operators and travellers
• Provide a venue for advocacy concerns and support for the protection of our natural and cultural resources
• Educate through current tourism research, sharing of industry related information and support for best practices
• Support our membership through networking, partnership and promotional opportunities
• Support travellers with up to date ecotourism information, networking and information sharing
• Provide professional guidance in regards to business, economic and community development within Ontario's growing natural and cultural based tourism sector

Our Objectives

• To promote, support and encourage Ontario Ecotourism.
• To protect all natural resources for future generations.
• To educate the industry and consumer about sustainable tourism practices across Ontario.
• To preserve cultural integrity.